Spotify for Podcasters: Programs & Events
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After Spotify for Podcasters launched its new brand and offerings for creators, and as part of the Creators Program team's strategy, a suite of programs was created to support the podcast creator community with educational content, events, and community building.
I was brought in as a Lead Designer to develop a suite of visual identity systems. Each program received its own unique visual identity and templates. The objective was to establish a cohesive visual system and communication strategy, ensuring that each program stood out distinctly.
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Brand Architecture and Visual Systems
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Brand Architecture, Visual Identity, Guidelines & Toolkits, Template System, Event Collateral, Print
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Lead Designer, Design Direction
Spotify Creator Day
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Pillar: Connection
Program Category: Creator Community
Goal: Acquire & educate new creators.
Program Format: In-person event for up to 300 people. Includes educational presentations, fireside chat with creators, experiential moments, and happy hour. -
Lead Designer, Design Direction
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Visual Identity, Guidelines & Toolkit, Event Collateral, Templates, Promotional Assets
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Creative Director: Gavin Guidry
Program Manager: Tracy Rivas
Office Hours
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Pillar: Trusted voice
Program Category: S4P Education
Goal: Scaled forum to offer connection with Spotify.
Program Format: Monthly Q&A series where Spotify team members take direct questions from the audience. -
Lead Designer, Design Direction
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Visual Identity, Guidelines & Toolkit, Templates, Promotional Assets
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Creative Director: Gavin Guidry
Program Manager: Daniela Bao
Creator Soundboard
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Creator Soundboard is a program for podcasters and content creators. It offers a platform for creators to access exclusive sneak peeks of upcoming features, share feedback, and actively participate in shaping the future of Spotify for Podcasters’ platform.
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Lead Designer, Design Direction
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Visual Identity, Guidelines & Toolkit, Templates, Promotional Assets
Spotify for Podcasters Masterclass
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Pillar: Trusted voice
Program Category: S4P Education
Goal: Educate existing podcasters on S4P best practices.
Program Format: Ongoing webinar series taking audience members through key Spotify for Podcasters tools and features, with special Spotify creators as guests. -
Lead Designer, Design Direction
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Visual Identity, Guidelines & Toolkit, Video Series Production, Animation, Templates, Promotional Assets
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Creative Direction: Gavin Guidry
Video Art Direction: Batrek Yassa
Identity Design & Design Direction: Génesis Paredes
Program Manager: Avery Friedman
Content: Lisa Fierstein
Creative Ops: Angela Zhao
Making Space
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Pillar: Empowerment
Program Category: Creator Empowerment
Goal: Elevate underrepresented voices by creating inclusive podcast spaces within their communities.
Program Format: Equipment donation to local businesses with content & promotional support. -
Designer, Design Direction
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Visual Identity, Guidelines, Toolkit, Photography, Video Production, Animation, Templates, Promotional Assets
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Identity Design & Design Direction: Génesis Paredes
Creative Direction, Design, Video Editing, Animation: Gregory Falconi
Content: Kelly Stohr
Program Manager: Daniela Bao
