Spotify for Podcasters: Programs & Events Brand Architecture
After Spotify for Podcasters launched its new brand and offerings for creators, and as part of the Creators Program team's strategy, a suite of programs was created to support the podcast creator community with educational content, events, and community building.
I was brought in as a Lead Designer to develop a suite of visual identity systems. Each program received its own unique visual identity and templates. The objective was to establish a cohesive visual system and communication strategy, ensuring that each program stood out distinctly.
Project type:
Brand architecture, visual identities, guidelines & toolkits, templates, events, brand collateral, and promotional assets.
Role:
Lead Designer & Design Direction
Spotify Creator Day
Pillar: Connection
Program Category: Creator Community
Goal: Acquire & educate new creators.
Program Format: In-person event for up to 300 people. Includes educational presentations, fireside chat with creators, experiential moments, and happy hour.
Role:
Lead Designer & Design Direction
Project Scope:
Visual Identity, guidelines & toolkit, events, event collateral, templates, and promotional assets.
Team:
Creative Director: Gavin Guidry
Program Manager: Tracy Rivas
Office Hours
Pillar: Trusted voice
Program Category: S4P Education
Goal: Scaled forum to offer connection with Spotify.
Program Format: Monthly Q&A series where Spotify team members take direct questions from the audience.
Role:
Lead Designer & Design Direction
Project Scope:
Visual Identity, guidelines & toolkit, templates, and promotional assets
Team:
Identity Design & Design Direction: Genesis Paredes
Program Manager: Daniela Bao
Creator Soundboard
Creator Soundboard is a program for podcasters and content creators. It offers a platform for creators to access exclusive sneak peeks of upcoming features, share feedback, and actively participate in shaping the future of Spotify for Podcasters’ platform.
Role:
Lead Designer & Design Direction
Project Scope:
Visual Identity, guidelines & toolkit, templates, and promotional assets.
Spotify for Podcasters Masterclass
Pillar: Trusted voice
Program Category: S4P Education
Goal: Educate existing podcasters on S4P best practices.
Program Format: Ongoing webinar series taking audience members through key Spotify for Podcasters tools and features, with special Spotify creators as guests.
Role:
Lead Designer & Design Direction
Project Scope:
Visual Identity, guidelines & toolkit, video production, animation, templates, and promotional assets.
Team:
Creative Direction: Gavin Guidry | Video Art Direction: Batrek Yassa | Identity Design & Design Direction: Genesis Paredes | Program Manager: Avery Friedman | Content: Lisa Fierstein | Creative Ops: Angela Zhao
Making Space
Pillar: Empowerment
Program Category: Creator Empowerment
Goal: Elevate underrepresented voices by creating inclusive podcast spaces within their communities.
Program Format: Equipment donation to local businesses with content & promotional support.
Role:
Designer & Design Direction
Project Scope:
Visual Identity, guidelines & toolkit, events, photography, video production, animation, templates, and promotional assets.
Team:
Identity Design & Design Direction: Genesis Paredes | Creative Direction, Design, Video Editing, Animation: Gregory Falconi | Copywriting: Kelly Stohr | Program Manager: Daniela Bao
