Hola, I’m Génesis!

I’m a designer and art director specializing in brand and visual identity. I’ve spent the past decade bringing brand and product stories to life, collaborating with teams in both start-ups and tech companies.

Most recently, I was a Brand Designer at TikTok, where I collaborated on scaling the global visual identity and created guidelines, playbooks, and toolkits to standardize best practices. Before that, I was a Brand Designer at Spotify, where I was instrumental in shaping and expanding the Spotify for Podcasters brand. I’ve also had the privilege of working as an in-house designer for companies like Hello Bello and abc carpet & home, contributing to rebrands, multi-channel campaigns, and growth-focused design initiatives.

Outside of work, I enjoy reading thrillers, decorating my home, traveling, hanging out with family and friends, and playing goofy games with my son 🌴🪩🛝✨