In my role as the Lead Graphic Designer at abc carpet & home, I led content conceptualization and guided art direction for marketing campaigns and product launches. I crafted visual identities, designed print materials for stores and restaurants, and helped evolve the brand's visual identity across online and offline channels, including email marketing, social media, e-commerce, and brand collateral.

Skills Used & Assets Created: Visual Identity, Art Direction, Marketing Collateral, Email, Paid Media, Promotional Assets, Motion Design, Print, Digital.