Turn Your Listeners Into Fans
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Spotify for Podcasters launched a media campaign to raise awareness and adoption of the platform, highlighting its unique features and value propositions. The campaign targeted podcast creators who host their shows on other platforms.
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Product Launch, Media Campaign
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Visual Identity, Photoshoot, Campaign Video, Explainer Video, Microsite, Targeted Paid Media (display, social, industry newsletters, influencers), CRM (Emails + In-app Messages), Social Media (Paid + organic), Editorial
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Brand Designer, Art Direction
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Creative Direction: Gavin Guidry
Art Direction & Design: Batrek Yassa, Génesis Paredes, Grace Hwang, Gregory Falconi
Content & Script: Colin Lord
Production Ops: Angela Zhao
Video Agency & Photography: Offsite
Video Agency: Vidico