Turn Your Listeners Into Fans | Media Campaign
Spotify for Podcasters launched a media campaign to raise awareness and adoption of the platform, highlighting its unique features and value propositions. The campaign targeted podcast creators who host their shows on other platforms.
Project Scope: Visual Identity, Photoshoot, Campaign Video, Explainer Video, Microsite, Targeted Paid Media (display, social, industry newsletters, influencers), CRM (Emails + In-app Messages), Social Media (Paid + organic), Editorial.
Project type:
Product Launch & Media Campaign
Role:
Design & Art Direction
Team:
Creative Direction: Gavin Guidry | Art Direction & Design: Gregory Falconi, Batrek Yassa, Grace Hwang, Génesis Paredes | Copy & Script: Colin Lord | Production Ops: Angela Zhao
Production Agencies:
Video Agency & Photography: Offsite
Video Agency: Vidico