Following the insight that Spotify for Podcasters is better suited for early-stage podcasters, we launched a media campaign to raise awareness and adoption of the platform, highlighting its unique features and value propositions. The campaign targeted podcast creators who host their shows on other platforms.

Project Scope: Visual Identity, Photoshoot, Campaign Video, Explainer Video, Microsite, Targeted Paid Media (display, social, industry newsletters, influencers), CRM (Emails + In-app Messages), Social Media (Paid + organic), Editorial.