Turn Your Listeners Into Fans | Media Campaign

Spotify for Podcasters launched a media campaign to raise awareness and adoption of the platform, highlighting its unique features and value propositions. The campaign targeted podcast creators who host their shows on other platforms.

Project Scope: Visual Identity, Photoshoot, Campaign Video, Explainer Video, Microsite, Targeted Paid Media (display, social, industry newsletters, influencers), CRM (Emails + In-app Messages), Social Media (Paid + organic), Editorial.

Project type:
Product Launch & Media Campaign

Role:
Design & Art Direction

Team:
Creative Direction: Gavin Guidry | Art Direction & Design: Gregory Falconi, Batrek Yassa, Grace Hwang, Génesis Paredes | Copy & Script: Colin Lord | Production Ops: Angela Zhao

Production Agencies:
Video Agency & Photography: Offsite

Video Agency: Vidico

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