Spotify for Podcasters is Spotify’s podcasting platform that enables podcast creators to manage and optimize their podcast shows.

As part of the creative team at Spotify for Podcasts, we built a new and distinctive brand identity designed to resonate with the ‘world builders’ who utilize Spotify’s creation tool.

About the Identity:
The typography maintains a friendly, clean, and functional style, with unmistakable character and universal appeal. The color palette consists of a balanced spectrum to communicate a sense of utility and raw creation. The graphic elements draw inspiration from the brand attribute of tools, with shapes loosely representing various screw heads and hardware used to construct the world around us. Keylines introduce another layer of dimensionality and human expression, accentuating and infusing movement into the design.

Skills Used & Assets Created: Brand Identity, Art Direction, Brand Guidelines, Website Design, Multi-channel Campaign, In-product Marketing, Digital Design, Performance Marketing.